Michael Van Horn
#18 in the series.
As consultants and professionals, one of our prime assets is our creative problem- solving ability. We continually come up with one-time solutions for clients. But what if we could sell the fruits of our creativity many times over? That is called leverage.
To leverage your practice, you must boost your ROC (i.e. your “return on creativity”). You can earn more money this way, spend less time at it, generate passive income, and perhaps build a business that can be sold.
Here’s a step-by-step way to do this.
The “ladder of leverage” has two legs: Your content. The ideas and tools you create and Your process. The ways you work with your clients.
I will give examples of each step and show how it grows from the one preceding. You will apply these steps to your own business, and sketch out your own ladder of leverage.
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1. Your content. The ideas and tools you create.
2. Your process. The ways you work with your clients.
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The sequence of ways to generalize and re-sell the intellectual property you create.
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Each step up the ladder of creativity increases the return on an hour of your time.
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Many consultants by nature resist taking these steps. I’ll show you how to tackle the most common challenges consultants encounter while climbing this ladder—including carving out the time to do it.
From the workbook
Build trust & real relationships.
Turn leads into loyal customers.
Build trust and stay top-of-mind.
