Michael Van Horn
#18 in the series.
As consultants and professionals, one of our prime assets is our creative problem- solving ability. We continually come up with one-time solutions for clients. But what if we could sell the fruits of our creativity many times over? That is called leverage.
To leverage your practice, you must boost your ROC (i.e. your “return on creativity”). You can earn more money this way, spend less time at it, generate passive income, and perhaps build a business that can be sold.
Here’s a step-by-step way to do this.
The ideas and tools you create.
The ways you work with your clients.
I will give examples of each step and show how it grows from the one preceding. You will apply these steps to your own business, and sketch out your own ladder of leverage.
Greater ROC + ROT = Greater ROI.
Leg 1. Leverage your content. The sequence of ways to generalize and re-sell the intellectual property you create.
Leg 2. Leverage your profits. Each step up the ladder of creativity increases the return on an hour of your time.
Tackle the barriers to leveraging.
Your action plan to leverage your creativity
“Yeah, but…” Many consultants by nature resist taking these steps. I’ll show you how to tackle the most common challenges consultants encounter while climbing this ladder—including carving out the time to do it.
From the workbook
Discover the 7 Touches—Turn Leads into Sales.
A practical guide to staying connected with prospects, building stronger relationships, and turning more leads into sales.
Build trust & real relationships.
Turn leads into loyal customers.
Build trust and stay top-of-mind.
