Michael Van Horn
#12 in the series.
How can you introduce change so that those who are going to be affected by it will be enthusiastic, rather than resistant?
In your ideal business, once you decide upon a needed change, you would just announce it . . . “Starting next Monday, we will all…” and all your people would willingly accept that new way of doing things. Alas, it rarely works this way! Instead, you find yourself exhorting, cajoling and threatening—and sometimes backing off and giving up on the change.
This book shows you step-by-step how to bring about needed change—large or small— in the workings of your company, with a minimum of resistance and back-sliding.
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From the workbook
Discover the 7 Touches—Turn Leads into Sales.
A practical guide to staying connected with prospects, building stronger relationships, and turning more leads into sales.
Build trust & real relationships.
Turn leads into loyal customers.
Build trust and stay top-of-mind.
