Michael Van Horn
#17 in the series.
Most consultants do not work with top corporate executives, so this book shows you how to build a successful and lucrative practice working with owners of smaller companies–ranging from a few to a couple of hundred employees.
There are two benefits of working with smaller companies. Since there are many more of them:
• You’re less likely to be dependent on just a couple of large corporate projects at a time, so you avoid the boom-and-bust syndrome
• You reduce your business travel, and spend less time alone in airports and hotels.
Following my guidelines, you can make the money you want while working on diverse and enjoyable projects—without exhausting travel and a 24/7 schedule.
I’ll tell you what sets small business owners apart from corporate managers and execs, the opportunities for consultants, and how to take advantage of them, plus the challenges and how to deal with them.
This is based on my work with these business owners for over thirty years.
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This is also useful for executive coaches who wish to become better business advisors.
From the workbook
Build trust & real relationships.
Turn leads into loyal customers.
Build trust and stay top-of-mind.
