Innovate or Die!

How to thrive by staying ahead of the marketplace. For small business owners, consultants and other professionals

Michael Van Horn

#19 in the series.

You must keep developing new offerings and marketing strategies to keep up with—and ahead of—your competition. But how does a small business owner, who’s working full-time running the company, carve out time to create and develop new things? Here’s a step-by-step innovation program.

Topics Covered

Both threat and opportunity drive innovation.

What is innovation? From tweaks to disruption

Focus on your Core E—expertise, competency, technology, processes, products

How to change the dynamic between you and your managers

How to spot opportunities and size up the potential

The Steve Jobs lesson: Say no to 90%.
Balance inner brilliance and passion with outer opportunity.

Innovative marketing. Everything is changing, but the basics remain the same.

Innovative processes and operations. Not sexy, but they sure are lucrative!

Pitfalls to innovation. The things that keep you stuck, and how to get past them.

Your innovation action plan

Many consultants and professionals have dealt with this challenge, and have resolved it for growth and profitability. This workbook gives you the tools to work through this for yourself. You won’t just read good ideas, but answer questions to apply them to your business situation—not just read what some “expert” says.

Warm up exercise

From the workbook

Ready to increase your selling effectiveness?

Discover the 7 Touches—Turn Leads into Sales. A practical guide to staying connected with prospects, building stronger relationships, and turning more leads into sales.

Proven Strategies

Build trust & real relationships.

Better Results

Turn leads into loyal customers.

Stronger Relationships

Build trust and stay top-of-mind.